David Arthur, ‘Top People Read Books’, 19 Jun, 1964, Tribune, Volume 28, Issue 24, p. 15.

Article on The World Book Fair held in Earls Court, London.

‘At Jonathan Cape’s handsome stall, under pictures of photogenic authors (Wesker, T.E. Lawrence, John Lennon) the editorial director told me of the “book bus”. Young publishers went to Luton, “the richest non-book town”, and called Vauxhall workers into their bus. A man bought a James Baldwin novel which he said he’d heard of. Hooray, but how had he heard of it? Through the “quality press”? But he’s meant to read only the Express and Mirror. Perhaps the telly told him.’